TRADE SHOW DISPLAYS IN LAS VEGAS

Choosing to exhibit at a trade show can have numerous benefits. Whether it’s gaining visibility, establishing credibility, or cultivating a particular image, presenting at a trade show grants your brand a powerful platform for forging relationships with new prospective customers. Your very presence there can in fact inform the industry that you are not only a reliable partner and brand but moreover, are dedicated to fostering a personable consumer atmosphere. Due to the costs of attending trade shows however, many brands forgo the option to exhibit. Developing a trade show display, training staff, and traveling to the event can all tally up to a hefty expenditure. In certain cases, some brands may “cut corners,” beginning with their trade show booth. Taking the initiative to exhibit can be a crucial, rewarding, and powerful investment; here’s what you need to know before making the investment in a trade show booth, and why it shouldn't be cut from your promotional budget!

Where is the Las Vegas Convention Center Located?

The Las Vegas Convention Center is located at 3150 Paradise Rd, Las Vegas, NV 89109, just a few minutes from the Las Vegas strip, and home to some of the biggest shows and brands! That being said, the Sands exhibition center, as well as the Mandalay Bay convention center and other casinos like the MGM also host trade shows and conventions as they have the space and capacity to allow custom trade show booths of all shapes and sizes to showcase their goods!

Decide your Trade Show Display goals!

What kind of goals would you like to accomplish by exhibiting at a trade show? Is it meeting people, closing sales, or acquiring names and email addresses for your mailing list? Perhaps your goal is to merely get your name out there or foster an image for an already established brand? Depending on your business objective, or what product/service you'd like to advertise, you’ll want to determine what type of trade show booth will render you the highest return on investment. Both the type of trade show booth you choose along with the design, can greatly impact your presence at trade shows, as well as what type of response you illicit from prospective consumers.

Promote your Trade Show Booth in Las Vegas!

It’s critical to ensure that your trade show booth is highly publicized before the trade show begins. Starting a campaign to hype up your brand's attendance to the trade show in the weeks preceding the actual show itself will help to ensure that word has an adequate amount of time to get around. If you build enough momentum and anticipation, you’ll see a flood of prospective and existing customers visiting your booth. It is imperative you design/select a trade show booth that will be able to accommodate all of these people.