HOUSTON TRADE SHOW DISPLAYS

Big convention centers help people get in the mood to attend trade shows, but the heart and soul of any trade show are the display booths. Trade show display booths come in all sizes, shapes, and colors, and will help you make a lasting impression when exhibiting in Houston, Texas.

Where is the Houston Convention Center Located?

The George R. Brown Convention Center is located at 101 Avenida De Las Americas, Houston, TX, 77010. It is located on the east side of Downtown Houston in a vibrant hub of the city. An exciting and lucrative place to exhibit your business in the South!

Keeping it Short and Sweet

There’s a special energy that circulates through a trade show especially on the first day of the show. Vendors get to the show early to put the finishing touches on their display booth, and to make sure the product or services they are offering are visible and they tell a story. Buyers who attend trade shows want vendors to get to the point when they visit a display booth. They don’t have time to listen to preachy sales pitches or to wait and listen to long dissertations about what certain products or services can do for them. Buyers are always looking for new products and an effective display booth gives buyers the opportunity to explore the benefits of products without spending a lot of time in one place. A well-organized 10’ x 10” display booth saves buyers’ time and money.

Create a Lasting Impression

Display booths are attention getters. They have an immediate impact on vendors as well as buyers. Vendors feel at home in a well-appointed display booth that graphically tells the story of who they are. And buyers feel a surge in energy in display booths that project a feeling of professionalism and confidence. Vendors try to make an impression with their display booth and they believe that impression won’t go away when the trade show closes if they did their homework and they let the display booth do its job. Some vendors just want to inform buyers about new developments, and other vendors want buyers to write orders. But there are other vendors who just want to keep their brand in front of thousands of buyers so they feel confident that the brand still has appeal in a consumer market that is constantly changing.