What Should I Use as Giveaways During a Trade Show to Attract Buyers and Drive Traffic to my booth?

Trade show giveaways are one of the oldest tricks in the book in terms of driving traffic and awareness to your brand at a convention, but the biggest question remains, WHAT do I giveaway, and what kind of ROI does it really generate and support? 

The answer is that the giveaway needs to be intentional, meaning whatever the tangible item, it needs to hold some sort of merit to your brand and be relative to the campaign you are driving. If it's a simple matter of brand awareness, then tote bags and lanyards are OK, if your intention is for folks around the show to walk around wearing your brand. 

In this video we cover the variety of giveaways, and discuss the importance of taking a position that puts you in the drivers seat, expressing that a bowl of candy, free pens or mints are not the solution to a robust and productive trade show giveaway strategy. 

If branded squishy balls on the primary strategy for this event, you are in for a rude awakening because these days, the brands that are winning, are utilizing giveaways in smart and innovative ways that are helping them attract buyers, and engage in meaningful conversations that ultimately lead to lead generation, and actual sales.