The Top 3 Absolute Must DO Before Any Trade Show or Conference!
There are a lot of things that you should never forget before exhibiting at a trade show, but I've narrowed it down to the top 3 absolute CAN'T MISS to ensure we separate the "nice to have" from the absolute MUST HAVE before you walk into any exhibit hall! At the end of the day, it's the surprises that will make or break your exhibit marketing efforts!
Every time someone on my team tells me, “Hey Steve, we’re doing a trade show,” The very first thing out of my mouth is NOT “What new products or services should we feature?” or “How big is the booth or what is the layout this year?”
Instead I ask these three questions:
- Did we order trade show flooring?
- Did we order lights and electrical to ensure our booth is lit correctly?
- Did we print on the backside of our trade show booth?
Without addressing these three major topics, you're already positioned to fail, because trust when I say that you don't want to show up at a trade show and have to deal with concrete, or obscene trade show flooring charges. Trust that you don't want to arrive at the exhibit hall and see that you've got no lights, and that you now have to pay extra for a truss system or lighting rig to be setup. And Trust that you don't want to be caught with a backdrop that is left empty in terms of graphics and branding on the backside.
Please reach out to us for any support, we look forward to working with you!
