TRADE SHOW OVERHEAD HANGING SIGNS
There is absolutely no doubt that an overhead hanging sign is the most dramatic effect you can make during an exhibition. The brand visibility goes from one end of the show floor to the other, allowing both clients and competitors to recognize your share of the market. You instantly put yourself into a different league, and the trade show exhibitors and attendees have a clear understanding of the role you play in this space. Choose from a selection of sizes and shapes to compliment any trade show backdrop solution from above.
Why is an overhead trade show hanging sign so badass?
At any given moment on the trade show floor, your line of sight is only as good as your barriers, but regardless of where you stand, as you enter the exhibition floor you will always catch a glimpse of the brands that shine bright from above. Those that have extended their branding beyond the walls of the floor can be seen hanging from above the convention center with masterful signage. From tapered fabric dye sub edges to the rigid lining of the aluminum, these hanging signs provide immediate brand recognition, not just to identify your location in the halls, but also your stature as a player in that industry.
WHAT IS THE RIGHT SIZE TRADE SHOW OVERHEAD SIGN?
When it comes to choosing the right size, we suggest you model it after the shape of your trade show booth. If you have a 20x20 trade show space, then it’s easy to use a circle, as opposed to a 20x30 space that would work better with a rectangular overhead sign. Subsequently, if your trade show exhibit is in a more linear fashion like a 10x30 booth, then a football shape hanging sign would surely do the trick. Regardless of the size and shape you choose, ensure your logo and branding is clear and concise on both/all sides of the visible areas to guarantee your visibility from any corner of the trade show exhibition hall.
YOUR HANGING SIGN & TRADE SHOW BOOTH WORKING TOGETHER...
We always encourage our customers to tell a story, and to build a cohesive brand strategy that allows all of the layers to work together. If you have an in-line trade show booth, in the isle, and wish for overhead exposure, then the hanging sign material should be the same type of texture as your portable trade show display. The color saturation of your dye sub printing and your branding assets should all align to showcase a common strategy in your trade show marketing agenda. Trade show hanging signs and backdrops go hand in hand to establish a commonality in your brand strategy, allowing your products and services to become apparent and desirable.
WHAT SHOULD I EXPECT WHEN USING A TRADE SHOW HANGING SIGN?
Expect to ship your trade show hanging sign directly to your event, generally via Fed-ex directly to Freeman, GES or any show services to arrange for installation. The labor unions will require professional services to hang your sign from above your booth. If you plan to use a rotating motor, bring this to their attention so that they can accommodate your needs. Show services will also be able to dismantle and remove your hanging sign after the show so that you can prepare to ship it back home. Expert tip: If you’re shipping your trade show booth and portable pop up display at the same time, you can save money by putting all of your samples and trade show materials together on a pallet, and shipping via a freight company to truck the goods back to your hometown.
What trade show overhead banner or hanging sign is the most ideal shape?
This is a matter of taste, but we've seen over the years that the most common trade show sign is the square, or the triangle, to ensure you have at least three to four visible sides from the trade show floor. Something we highly recommend is to print the inside of the trade show hanging sign, so that your branding is visible by those not just far away, but those standing inside and directly under the sign and inside of your 20x20 trade show space.
