💡 Why Exhibitors Choose Backdrop.com
At CES, your booth is more than a place to display your products. It's an opportunity to communicate your brand, demonstrate your innovation, and start conversations that can lead to new business.
Backdrop.com helps exhibitors create a professional presence with:
- Full-custom modular trade show booth that attract attention from the biggest names in media, big box retailer buyers and consumers alike.
- Portable trade show displays that are easy to transport and reuse at future events.
- Custom-printed backdrops that put your brand, products, and messaging front and center.
- Quick setup solutions that help simplify booth preparation.
- Large-format graphics for product demonstrations, presentations, and brand activations.
- Coordinated booth accessories that help create a cohesive, professional exhibit.
Whether you're a startup introducing your first product or an established technology company showcasing your latest innovation, Backdrop.com offers display solutions to help you make your mark at CES.
- Come see why over 60,000 businesses trust Backdrop.com with their trade shows.About CES
👾 About CES
CES is a globally recognized technology event where innovators, established brands, startups, investors, media, and business leaders come together to explore the technologies shaping the future. Organized by the Consumer Technology Association (CTA), CES showcases developments across consumer electronics, artificial intelligence, digital health, automotive technology, robotics, smart home products, and more.
Unlike a traditional single-building trade show, CES spans multiple exhibition venues and campuses throughout Las Vegas. Exhibitors use the event to launch products, demonstrate new technologies, connect with potential partners, generate media attention, and build relationships with industry decision-makers.
For technology companies, CES offers an opportunity to introduce innovations to an international audience. A professional trade show booth helps communicate what makes your product different and gives attendees a clear, memorable introduction to your brand.
CES 2027 takes place January 6–9, 2027, in Las Vegas, Nevada, with Media Days scheduled for January 4–5.
ℹ️ 2027 Event Information
- Event: CES 2027
- Dates: January 6–9, 2027
- Media Days: January 4–5, 2027
- Location: Las Vegas, Nevada
- Primary exhibition campuses: Las Vegas Convention Center (LVCC), Venetian Expo, and ARIA
- Organizer: Consumer Technology Association (CTA)
- Official website: https://www.ces.tech/
CES takes place across multiple venues, so confirm the exact location of your booth or meeting space before booking accommodations or planning transportation. Venue-specific exhibitor manuals provide important information about shipping, move-in schedules, booth regulations, and on-site services.
🤖 Why Exhibit at CES
CES brings together technology companies and professionals looking to discover new products, evaluate emerging technologies, and build business relationships.
For exhibitors, the event offers opportunities to:
- Launch new products: Introduce innovations to industry professionals, media, and potential customers.
- Demonstrate your technology: Give visitors a firsthand look at what your product can do.
- Generate leads: Meet prospective buyers, distributors, partners, and enterprise customers.
- Build brand awareness: Make your company more recognizable in a competitive technology market.
- Connect with decision-makers: Develop relationships with executives, investors, and other industry leaders.
- Earn media exposure: Create opportunities for product coverage, interviews, and industry conversations.
With so many companies competing for attention, a well-designed trade show booth can help communicate your value quickly. Use bold graphics, concise messaging, and an organized demonstration area to make the most of every interaction.
📍Where is CES held?
CES is spread across multiple venues in Las Vegas rather than one central exhibition hall. Three major exhibition campuses include:
Las Vegas Convention Center (LVCC)
A major CES exhibition location with multiple halls and meeting spaces. Check your exhibitor information for the correct hall, entrance, and freight arrangements.
Venetian Expo
A major exhibition venue connected to The Venetian Resort, hosting exhibitors and technology showcases across dedicated exhibit halls.
ARIA
A key CES location for business meetings, technology showcases, and C Space programming, including experiences geared toward media, entertainment, marketing, and content professionals.
Additional CES activities and meeting spaces may take place at other Las Vegas properties. Always consult the official CES floor plan and exhibitor manual for your assigned location before arranging booth delivery or setup.
🏨 Hotels in Las Vegas, NV for CES 2027
Las Vegas offers a wide range of accommodations for CES exhibitors, from hotels within walking distance of the convention center to resorts along the Strip. Because CES attracts a large international audience, rooms can become limited and prices may rise as January approaches.
When choosing your hotel, prioritize proximity to your assigned exhibition venue. Staying near LVCC may be convenient for exhibitors working in its halls, while Venetian Expo or ARIA participants may prefer accommodations closer to those locations.
Hotels near the Las Vegas Convention Center
- Westgate Las Vegas Resort & Casino: Located adjacent to the convention center, with access to the Las Vegas Monorail.
- Las Vegas Marriott: A business-oriented hotel close to LVCC.
- Courtyard by Marriott Las Vegas Convention Center: A practical option for exhibitors who want convenient convention access.
- Residence Inn by Marriott Las Vegas Convention Center: An extended-stay option with suite-style accommodations.
- SpringHill Suites by Marriott Las Vegas Convention Center: An all-suite property near the convention center.
Hotels near other CES venues
If your booth is at Venetian Expo, consider accommodations at The Venetian Resort or The Palazzo. Exhibitors with meetings at ARIA may prefer ARIA Resort & Casino or another nearby property on the central Strip.
Booking tip: Check the official CES hotel booking information before reserving a room. Compare location, transportation options, cancellation terms, and total costs, including resort fees where applicable.
✈️ Travel & Transportation
Las Vegas is a major destination for business travel, with air service from cities throughout the United States and internationally.
Flying to Las Vegas
Harry Reid International Airport (LAS) is the primary airport serving Las Vegas. From the airport, exhibitors can reach their hotels and CES venues using taxis, rideshare services, rental cars, or other available transportation.
Getting around during CES
CES venues are spread across the Las Vegas area, and travel times can increase during the event. Plan your daily route around your assigned venue and scheduled meetings.
Transportation options may include:
- Hotel and event shuttle services, where available
- Taxis and rideshare services
- The Las Vegas Monorail for destinations along its route
- The LVCC Loop for transportation between designated convention-center stations
- Walking between nearby hotels and exhibition venues
Planning your booth transportation
If you're traveling with a portable trade show display, review the venue's move-in instructions and restrictions before arriving. Confirm whether your materials should be hand-carried, delivered through an approved freight process, or handled by an official contractor. Larger booths and shipments may have specific delivery windows and handling requirements.
Give yourself extra time for travel, security procedures, and booth setup so you're ready to welcome visitors when the show opens.
🎰 Things to do in Las Vegas for CES
CES keeps exhibitors busy, but Las Vegas also offers plenty of options for client dinners, team outings, and entertainment after the show floor closes.
Explore the Las Vegas Strip
The Strip is home to major resorts, restaurants, shopping destinations, and live entertainment. It's a convenient place to meet colleagues or unwind after a full day of demonstrations and meetings.
Visit the Sphere
The Sphere is a distinctive entertainment venue known for its immersive visual experiences and enormous exterior display. Check its current schedule for events during CES week.
Take a ride on the High Roller
Located at The LINQ Promenade, the High Roller observation wheel offers elevated views of Las Vegas. The surrounding promenade also features restaurants and casual entertainment.
Discover the Fremont Street Experience
Downtown Las Vegas offers a different atmosphere from the Strip, with entertainment, restaurants, and a pedestrian-oriented entertainment district.
Enjoy Las Vegas dining and entertainment
Las Vegas has options ranging from quick meals between meetings to high-end restaurants and live shows. Reservations are worth considering during busy convention week, particularly for larger groups and client dinners.
With a little planning, you can combine business meetings and product demonstrations with opportunities to experience the city outside the exhibition halls.
🧠 Stand Out at CES with a Professional Trade Show Display
At CES, first impressions matter. Attendees move between product demonstrations, presentations, meetings, and hundreds of competing brands. Your booth needs to communicate your message quickly and give visitors a reason to stop.
A professional trade show backdrop can help establish your brand identity, highlight key product benefits, and create a polished setting for demonstrations and conversations.
For smaller exhibits, a portable 10ft backdrop can provide a clean, branded focal point without an overly complicated setup. Larger displays can create a more substantial visual presence for product launches, media interviews, and immersive presentations. Add a custom-printed table throw to keep your demo or information counter consistent with your overall branding.
Backdrop.com offers portable trade show displays and custom backdrops to help exhibitors prepare for CES and reuse their investment at future events.
Explore our CES trade show displays above and get your booth ready for Las Vegas.
More support from Backdrop.com
• 📞 Contact & Support
Backdrop.com's Customer Service: 1-888-765-2711
We’re here to help newbies and event planning experts alike. Give us a call!
Whether you’re planning eye-catching trade show displays, designing custom environments for your audience, or launching a new product line from your trade show booth, CES offers the perfect platform to grow your business and make meaningful tech industry connections.
